How users discover stories, connect with the community, and make purchases. All within a seamless, narrative-first experience!
User lands on homepage or article through social, search, or direct visit
Naturally encounters featured product within editorial context
Discovers community contributors and creators behind the work
Joins community through newsletter, membership, or submission
User discovers Public Domain through various channels and lands on the platform. First impression sets the tone for editorial quality and cultural relevance.
User engages with editorial content like articles, interviews, photo essays. Content quality and storytelling builds trust and interest in the brand's perspective.
Products are organically integrated into editorial content. User encounters items in context of story, not as separate commerce experience. This bridges narrative and transaction naturally.
User explores community aspects like contributor profiles, comments, submissions portal. Realizes Public Domain is more than a publication; it's a creative hub.
User makes commitment to platform. Completes purchase, signs up for newsletter, joins membership tier, or submits their own work. Becomes part of the ecosystem.
User returns regularly through push notifications, newsletter updates, new drop alerts. Becomes advocate, shares content, participates in community discussions.
Editorial, commerce, and community features blend naturally without jarring transitions or context switches
Web and app experiences stay in perfect sync. Saved items, reading progress, and preferences carry across platforms
Fast loading, smooth scrolling, and instant interactions create a premium feel that matches editorial quality
Content-first design with strategic use of negative space, typography, and imagery guides user attention naturally
Every touchpoint emphasizes connection from contributor profiles to comments to submission prompts
Intelligent content recommendations based on reading history, saved items, and community connections