EXEVE

User Journey & Experience Flow

How users discover stories, connect with the community, and make purchases. All within a seamless, narrative-first experience!

Core User Journey

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1

Discover Story

User lands on homepage or article through social, search, or direct visit

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2

Explore Product

Naturally encounters featured product within editorial context

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3

Connect

Discovers community contributors and creators behind the work

4

Engage

Joins community through newsletter, membership, or submission

Detailed Experience Flow

Stage 01

Entry

User discovers Public Domain through various channels and lands on the platform. First impression sets the tone for editorial quality and cultural relevance.

Social Media Share Google Search Direct URL Newsletter Link Community Referral
Key Pages
Homepage Article Landing Drop Page
Stage 02

Consume

User engages with editorial content like articles, interviews, photo essays. Content quality and storytelling builds trust and interest in the brand's perspective.

Read Article View Gallery Watch Video Browse Stories
Interactions
Scroll Storytelling Image Zoom Related Content Save/Bookmark
Stage 03

Discover

Products are organically integrated into editorial content. User encounters items in context of story, not as separate commerce experience. This bridges narrative and transaction naturally.

Inline Product Card Featured Drop Banner Creator's Choice Story-to-Shop Link
Commerce Points
Product Detail View Size Selection Image Gallery Add to Cart
Stage 04

Connect

User explores community aspects like contributor profiles, comments, submissions portal. Realizes Public Domain is more than a publication; it's a creative hub.

View Profiles Read Comments Browse Submissions Follow Creators
Community Features
Creator Profiles Comment System Submission Portal Collaboration Board
Stage 05

Commit

User makes commitment to platform. Completes purchase, signs up for newsletter, joins membership tier, or submits their own work. Becomes part of the ecosystem.

Complete Purchase Subscribe Newsletter Create Account Submit Content Join Membership
Conversion Points
Checkout Flow Account Creation Email Signup Profile Setup
Stage 06

Return

User returns regularly through push notifications, newsletter updates, new drop alerts. Becomes advocate, shares content, participates in community discussions.

Push Notification Email Update Saved Posts New Drop Alert
Retention Tools
App Notifications Email Campaigns Community Events Early Access

Critical Experience Features

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Seamless Integration

Editorial, commerce, and community features blend naturally without jarring transitions or context switches

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Cross-Device Sync

Web and app experiences stay in perfect sync. Saved items, reading progress, and preferences carry across platforms

Performance First

Fast loading, smooth scrolling, and instant interactions create a premium feel that matches editorial quality

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Visual Hierarchy

Content-first design with strategic use of negative space, typography, and imagery guides user attention naturally

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Community First

Every touchpoint emphasizes connection from contributor profiles to comments to submission prompts

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Smart Personalization

Intelligent content recommendations based on reading history, saved items, and community connections