EXEVE

A Cultural Platform Merging Editorial Storytelling,
Community Engagement & Curated Commerce

Platform Proposal by EXEVE — October 2025
01

Our Understanding

How we see Public Domain as more than a website,
It's a cultural ecosystem

03

The Vision

Public Domain isn't a traditional e-commerce site or a standard publication. It's a cultural platform where stories, products, and community intersect naturally.

"This is not about building a website. It's about creating a long-term cultural platform that rivals Highsnobiety and 032c in editorial quality while building genuine community."

— Our Interpretation

What Sets This Apart

  • Editorial-first approach where commerce enhances storytelling
  • Community isn't an add-on, it's the foundation
  • Products are artifacts of moments, not just merchandise
  • Platform grows with the community, not despite it

The Challenge

  • Balance narrative depth with commercial functionality
  • Create seamless transitions between content types
  • Build for scale without losing intimacy
  • Match the quality of inspiration (Highsnobiety, 032c)
04

Experience Philosophy

Story → Product → Community. Everything flows naturally from discovery to engagement to commitment.

The Core Flow
A user arrives through a shared story. They read the piece - beautifully designed, thoughtfully written. Within the narrative, they discover a product that's contextually relevant, not forced. They explore the creator's profile, see the community behind it, and realize this is more than consumption, it's participation. By the end, they're subscribed, engaged, and part of something.
📖
Editorial First
Stories are the entry point. Everything else supports the narrative experience.
🔄
Seamless Integration
Commerce and community feel native to editorial, not bolted on.
⚡
Performance Matters
Fast loading and smooth interactions match editorial quality.
02

Design Approach

Minimal, architectural, and editorial-driven

06

Design Direction

Inspired by Highsnobiety, 032c, and Complex, but with its own distinct voice.

Visual Principles

  • Negative Space: Strategic use of whitespace guides attention
  • Typography: Bold headlines with clean body text
  • Grid System: Editorial layouts with architectural precision
  • Media Focus: High-resolution photography as centerpiece

Color Palette

  • Deep Navy (#2F3E4B): Primary brand color
  • Bone (#D3D3D0): Body text and accents
  • Black (#141414): Backgrounds and emphasis
  • White: Strategic highlights and CTAs
Mobile-First Philosophy
While the desktop experience is elevated and immersive, we design mobile-first. Most users will discover content on their phones, so touch-optimized navigation, fast loading, and vertical storytelling flow are paramount.
03

Technical Strategy

WordPress custom build with scalable architecture

08

Technology Stack

Custom WordPress with WooCommerce, optimized for performance and editorial flexibility.

CMS
WordPress Custom
Commerce
WooCommerce
Frontend
Custom Theme
App
PWA / Native
API
REST / GraphQL
Hosting
High-Performance
Media
CDN Delivery
Notifications
Firebase

Why WordPress Custom?

WordPress provides editorial flexibility and community-building tools, but we're not using themes. Everything is custom-built to match the design vision while maintaining CMS accessibility for your team.

Scalability Strategy

Modular architecture allows adding features without rebuilding. API-first approach means the app syncs perfectly with web, and future integrations (membership tiers, advanced community features) slot in seamlessly.

04

Core Features

What makes Public Domain work

10

Platform Features

Everything needed for editorial storytelling, commerce, and community engagement.

Editorial & Content

  • Modular content blocks (articles, galleries, videos)
  • Dynamic homepage with featured stories
  • Category-based browsing (Culture, Fashion, Interview)
  • High-resolution media handling
  • Smooth scroll storytelling
  • SEO optimization for discovery

Commerce

  • WooCommerce integration for drops
  • Inline product cards within editorial
  • Limited edition inventory management
  • Product pages with storytelling context
  • Size/variant selection
  • Secure checkout flow

Community

  • User profiles for creators/contributors
  • Submission portal for content
  • Comment system for engagement
  • Newsletter integration
  • Membership tiers (future phase)
  • Social sharing optimization

App (Phase 2)

  • PWA or native iOS/Android
  • Real-time sync with WordPress
  • Push notifications for drops/stories
  • Saved posts and bookmarks
  • User authentication
  • Offline reading support
05

Delivery Timeline

6-8 week MVP with phased rollout

12

Project Timeline

Strategic phasing ensures MVP delivery in 6-8 weeks with room for iteration.

Week 1-2
Discovery & Setup

Foundation Phase

  • Kickoff workshop to align on vision
  • Content strategy and IA mapping
  • WordPress environment setup
  • Design system creation
  • Custom theme scaffolding
Week 3-4
Core Development

Editorial & Commerce Build

  • Custom post types and taxonomies
  • Editorial template development
  • WooCommerce integration
  • Product page templates
  • Homepage and navigation
Week 5-6
Community & Polish

Engagement Features

  • User profiles and authentication
  • Submission portal development
  • Comment system integration
  • Newsletter signup flows
  • Mobile optimization
Week 7-8
Testing & Launch

Quality Assurance & Deployment

  • Cross-browser and device testing
  • Performance optimization
  • SEO implementation
  • Admin training and documentation
  • Soft launch and final adjustments
06

Why Choose EXEVE

Creative + Technical + Cultural Understanding

14

Why EXEVE

We understand this isn't just a build, it's a cultural statement.

🎨
Editorial Design
We've built platforms for publications and commerce. We know how to make content feel premium without sacrificing usability.
⚙️
Technical Depth
Custom WordPress, API integrations, & Performance optimization. We handle the complex backend so users only see magic.
👥
Community Focus
We've built engagement features before. We understand community isn't a feature, it's the whole point.
📱
Cross-Platform
Web or Mobile, we ensure consistency across every touchpoint without duplicating effort.
⚡
Performance
We obsess over load times, smooth scrolling, and instant interactions. Quality design deserves quality execution.
🔄
Long-Term Partner
We're not just building and leaving. We're here for ongoing collaboration, feature rollouts, and growth.
Our Commitment
We won't deliver something that looks like a WordPress site. We'll deliver something that rivals Highsnobiety in editorial quality, feels native to fashion/culture communities, and scales with your ambitions. This is a partnership, not a transaction.
EXEVE

Let's Build Public Domain

We're excited about this vision and ready to bring it to life. Let's discuss how we can make this the cultural platform it deserves to be.

Ramesh R M
Founder & Lead Developer, EXEVE • View Profile